Virtual city playground top layouts12/30/2023 adidas has created a range of apparel that embodies the playful, imaginative, and visually bold spirit of Roblox, while staying true to adidas’ contemporary and performance-driven character. Self-expression, creativity, and user experience are at the heart of this of adidas entry into Roblox. The adidas x Rush X collection will be available alongside a wide range of iconic looks that will be brought to new life from the brand’s existing and upcoming collections. Following the initial release, additional designs for both adidas and adidas x Rush X collaboration products will be introduced, with new drops scheduled weekly throughout December. All items will be available on the Roblox Marketplace, ensuring accessibility and convenience for Roblox users.Īs part of the diverse range of UGC collections immediately on offer, adidas has joined forces with top Roblox creator Rush Bogin (Rush X) to craft a range of exclusive, limited-edition UGC that will be available on a first-come-first-served basis. Roblox users can now dress up their avatars with some of adidas most iconic pieces such as the firebird tracksuits. These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). Today, adidas launches the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection.
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